The 2nd Annual NCHEC Appreciation Breakfast for CHES® and MCHES® was held on March 30th during the 2017 SOPHE “Scaling New Heights” Conference in Denver, Colorado. The event celebrated the ever-growing national community of certified individuals in an effort to enhance networking opportunities for the profession of health education and included a complimentary breakfast and giveaways for the near-150 CHES® and MCHES® registered.
The NCHEC Board of Commissioners Chair, Dr. Kerry Redican, opened the breakfast event with a summary of things-to-come for the organization and its certificants. A change in exam administration to computer-based testing (CBT) will be implemented for the October 2018 CHES® and MCHES® examinations. CBT will offer many new benefits for candidates, including immediate pass/fail results, state-of-the-art facilities, and a wider range of exam times/dates. Redican also covered upcoming changes to requirements for the documentation of the Continuing Competence of NCHEC-certified individuals, slated for 2019 implementation, as well as the increase in Continuing Education opportunities for CHES® and MCHES®.
Dr. Beth Chaney, NCHEC Marketing Committee Chair, was also present to discuss past and current marketing endeavors for the professional promotion of CHES® and MCHES®. 2016 marked the inaugural year for the NCHEC Service and Leadership award, as well as the second year for the CHES/MCHES Essay Contest. In addition, the acronyms for CHES® and MCHES® were officially registered with the United States Patent and Trademark Office, providing an additional layer of security and value for certificant holders.
In addition, Dr. Chaney reported on the NCHEC Ambassador program, which was launched in the 2016-2017 calendar year, and facilitates communication between health education programs and NCHEC. Ambassadors will work to promote the CHES® and MCHES® credentials at their respective campuses using marketing and presentation materials provided by NCHEC. NCHEC is also in the process of forming a reimbursement committee to monitor and advocate for the third-party reimbursement of certified health education specialists’ services.
During the SOPHE 2017 conference, the NCHEC Marketing team conducted video interviews for a new YouTube promotion for the upcoming year. Interviewees from varying job settings across the country were recorded at the Denver convention by a superb production team from Speak Creative, NCHEC’s digital marketing agency. Several short videos will be produced promoting the value of CHES® and MCHES® credentials. Footage of the Appreciation Breakfast will be included in the videos as well.
NCHEC would like to extend a warm thank-you to all those who were able to attend the 2nd Annual Appreciation Breakfast for CHES® and MCHES®. There were many new faces this year, and the event was an impressive opportunity to network and share experiences within our expanding health education and promotion community. For more information about our certifications, as well as new industry announcements, visit www.nchec.org.