Strategic Plan

NCHEC Strategic Plan

The NCHEC Strategic Plan guides the activities of the organization. On February 23, 2015 the Board of Commissioners adopted the 2015-2019 NCHEC Strategic Plan which included 4 goals and 29 objectives. Specific activities and tasks have been assigned to the NCHEC Board of Commissioners, Division Boards, the Marketing Committee, the Executive Director, and NCHEC staff.

Goal #1: Expand the reach of the NCHEC credentialing program.

1.1 Identify opportunities to expand NCHEC’s credentialing offerings within the United States and determine feasibility by June 2016.

1.2 Determine which of the identified, feasible domestic expansion opportunities will be further developed and create a timeline for implementation for each opportunity by December 2016.

1.3 Investigate opportunities for preventive services and bundled payment models offered under the Affordable Care Act (ACA) and provide a summary of findings to the BOC by June 2015.

1.4 Determine which of the identified, feasible opportunities related to the ACA (see Goal #1, Objective #3) will be further developed and create a timeline for implementation of each by December 2015.

1.5 Determine a protocol for addressing the needs of the international community of health educator specialists by June 2017.

Goal #2: Increase recognition of the value of CHES and MCHES certification.

2.1 Increase the number of employers requiring CHES or MCHES certification by 5 % by December 31, 2017.

2.2 Implement a marketing plan to increase the value of certification among stakeholders by December 31, 2017.

2.3 Establish mutually beneficial partnerships with other government agencies, professional associations or other stakeholder groups (Ongoing).

2.4 Increase the annual renewal rate by 10% each year by December 31, 2019.

2.5 Increase the recertification rate by 5% for each cohort at the five-year recertification period by December 31, 2019.

2.6 Encourage faculty to promote CHES or MCHES certification by December 31, 2019. 

2.7 Increase the number of applicants for the CHES exam by 10% by the end of each year.

2.8 Increase the number of applicants for the MCHES exam by 5% by the end of each year.

Goal #3: Enhance and support the quality of NCHEC’s certification program.

3.1 Create an implementation strategy to convert the NCHEC examinations to computer-based testing (CBT) by June 2015.

3.2 Analyze the competitive market of assessment-based certificate programs or credentialing programs targeting health education specialists by June 2015 and annually thereafter.

3.3 Maintain existing, and seek additional, accreditation for the CHES and MCHES programs (ongoing).

3.4 Investigate the impact the accreditation of health education programs will have on eligibility requirements and provide a recommendation for implementation by December 2019.

3.5 Conduct a periodic (every five years) practice analysis to support the ongoing development of the CHES and MCHES exams by June 2019.

3.6 Align the CHES and MCHES exams with the 2015 Health Education Specialists Practice Analysis (HESPA) results by March 31, 2016 for MCHES exam May administration and by August 31, 2016 for CHES exam October administration.

3.7 Develop, implement and sustain a quality assurance process for continuing education offerings to ensure ongoing alignment with the Areas of Responsibility, Competencies, and Sub-competencies for the CHES and MCHES programs by February 28, 2017.

3.8 Investigate alternative models of renewal that address the concept of “continuing competence” and provide recommendations for action by June 30, 2016.

3.9 Increase diversity by 5% among the health education workforce who are CHES or MCHES certified by December 31, 2019.

Goal #4:  Strengthen NCHEC infrastructure required to accomplish its vision and mission.

4.1 Identify and investigate technology solutions that allow NCHEC to better support current and potential credential holders by December 31, 2015

4.2 Launch a new certification management system (CMS) by June 30, 2016.

4.3 Ensure the ongoing financial stability of NCHEC by June 30, 2017.

4.4 Enhance ongoing Board development by September 30, 2015.

4.5 Ensure NCHEC has adequate staff to support the organization’s ongoing operations by September 30, 2016.

4.6 Establish a process to monitor and evaluate the effectiveness of NCHEC’s strategic plan by April 30, 2015.

4.7 Demonstrate tangible impacts NCHEC has on its contributions to the health education field by conducting and publishing relevant research by September 30, 2019.

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